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Jeep-Cherokee-Vancouver-commercial-2-1To many people’s surprise, Jeep suspended traffic on Vancouver Street, but the real question is, why? After all, adding elements like boulders, sand, trees, a river, and two wolves to a populated street isn’t all that common.

This elaborate setup was designed to show consumers just how durable, rugged, and efficient the Jeep Cherokee is. Shot as part of a commercial known as “River in the City” (which made its original debut on January 4th), it is unique because the organizers recruited drivers to follow the track via the vehicle’s navigation system.

The FCA Chief Marketing Officer, Olivier Francois, mentioned in an interview that this was largely an experimental event. Let’s not forget that not many car companies have gone to this extreme to demonstrate the capabilities of their vehicles. There’s no doubt that this nontraditional marketing scheme did an excellent job at showing consumers that the Jeep Cherokee can handle everything thrown at it and more.

The actual shooting of event took place from June 14-18, 2014, leaving the street fully immersed during that time in exotic props right on 400 Granville Street. The setup itself was built approximately three days prior to filming, and Jeep used more than 1 million pounds of sand, rocks, and boulders to help generate the river and provide the area with a water flow-like appearance.

Second, about 250,000 gallons of water were inserted into the newly created closed system. The recycled water was pumped from the top end of the system at the end of the street, and would eventually make its way into the Vancouver Harbor. Finally, 400,000 pounds of snow were used to construct a snow bank. The snow bank also contained various other elements like moss, sticks, and logs, and completely covered the street during the event. It was actually quite a spectacle once everything was put together, and will be hard to top in the future.

Once shooting was finished, all of the trees on set were returned to a nursery, while many of the other materials were recycled as well. Finally, the two wolves on set were domesticated wolves that really helped take the commercial to another level. A spokesperson representing the American Human Association remained at set to ensure that the animals were being taken care of properly. Observers were also provided with the opportunity of taking pictures of the animals.

The Jeep Cherokee, no doubt, lives up to its reputation. It offers a variety of safety features, including forward collision warning, park assist, and parallel park assist, as well as reliable fuel economy and durability. If you’re searching for a vehicle that can get the job done in every area, then be sure to check out the new Jeep Cherokee – you definitely won’t be disappointed. Visit Chapman Jeep to learn more.

2014-Jeep-Cherokee-Limited-rear-side-viewStarting around the earlier part of 2014, carmakers as a whole have increased the amount of vehicles they’ve sold in the United States by close to 1,000,000 compared to the previous year (by 780,000 to be exact). Any to the surprise of many, this increase can be greatly attributed to Jeep brand sales. According to reports from around the industry, approximately one out of every four vehicles sold was a Jeep. Convert this to a percentage and you’ll come to see that 25% of U.S. car sales are from Jeep. This number is staggering, and clearly demonstrates the car brand’s popularity in the U.S. in 2014.

This dramatic rise in Jeep sales actually had an impact on Fiat Chrysler, a newly formed, yet, rapidly growing company that is said to be growing at a pace four times faster than the rest of the industry. Prior to 2014, the company was starting to show signs of reaching their “sales plateau”. However, they are starting to gain momentum in sales with a larger volume increase compared to all of the other automobile manufacturers in the United States combined. In fact, Fiat Chrysler increased their volume by close to 30,000 vehicles, while all other carmakers have increased by about 28,000.

Alone, Jeep has experienced an increase of 44% since 2014. This made up about 75% of Fiat Chrysler’s sales for a large portion of the year. Why exactly is Jeep becoming more and more popular for people in the United States? Let’s take a look at a popular model to see why.

The 2014 Jeep Cherokee offers all of the amenities and off-road capabilities that driver’s will surely come to appreciate. But the best part is that it remains “civilized” enough to commute to work each day. One of the primary benefits associated with the 2014 Jeep Cherokee is that it offers a refined and powerful V6 engine. Overall, it features a pleasant ride that is spacious and quiet for passengers and drivers. There are several high-end tech features in the vehicle, which is another reason why is has remained so popular among consumers. Las Vegas Jeep can definitely help get you behind the wheel of a beautiful 2014 Jeep model vehicle.

In July of 2014 alone, there was a 20% increase in U.S. sales compared to the same month in July. This highly popular sport utility brand also had a 41% uptick in their sales in their top-selling month of 2014, selling a massive 60,000 vehicles. These strong sales numbers represent Chrysler’s strongest sales for July in over nine years! This is an impressive accomplishment to say the least. The large number of July sales may foreshadow the success that the company will experience in 2015, although the only way to find out for sure is to see what unfolds into the new year. Visit Chapman Jeep to learn more.



If you’re like most people, you probably want to ensure that your vehicle runs durably for as long as possible. In the following sections, we’ll talk about how you can keep your Jeep Wrangler running smoothly for years to come.

Tip #1: Cut Back On The Miles

While this may seem like an obvious tip, it’s also an important one. If you want to make your Jeep Wrangler last longer then simply cut back on the amount of miles you drive it. Get creative and search for other ways to get around from time to time – bike, walk, or even start carpooling to work or school. It’s a golden rule: the less you drive, the longer your Wrangler is going to last. Chapman Jeep Henderson can tell you more about how to maintain your Jeep Wrangler.

Tip #2: Avoid “Hard” Miles

Whenever you’re driving your Jeep Wrangler, also do it a favor by driving gently. Try to imagine your vehicle as an extension of your own body – you wouldn’t want to cause damage to it, would you? What exactly are “hard” miles? These are basically miles in which you drove the vehicle very aggressively, often abruptly starting or stopping. A Jeep service in Las Vegas can definitely help your Jeep Wrangler last longer!

If the temperatures outside are freezing, allow your Jeep Wrangler to warm up for a few minutes. This will ensure that the oil adequately warms up and lubricates all essential components in your vehicle. Finally, if your Jeep Wrangler is new then make sure that you read the break-in recommendations that come in the owner’s service manual. Also, as a general rule of thumb, try to change your vehicle’s oil every 1,000 to 3,000 miles.

Tip #3: Watch Out for Engine Warning Lights

In some cases, it is okay to drive your Jeep Wrangler with certain warning lights on. However, there are some engine warning lights that you simply CANNOT ignore. These include the engine oil light, the brake light, and the engine temperature gauge light. Driving only a few minutes with low oil pressure or excessively hot engine can cause detrimental and irreversible damage to occur to your Jeep Wrangler. Note that Jeep service coupons can help you save money when having your Jeep Wrangler serviced!

Driving around with your brake light on could mean not being able to stop in time and hitting the vehicle in front of you. Get into a habit of looking out for these engine-warning lights. If any of the serious ones happen to come on, don’t take any chances. Pull over at the next gas station and/or auto shop and figure out a way get the problem fixed. Otherwise, you’ll be paying thousands on an engine rebuild.

Tip #4: Do Regular Maintenance

Finally, make sure that you are regularly maintaining your Jeep Wrangler. Develop your own maintenance interval schedule and make sure that you stick to it! Otherwise, as sad as it may sound, your vehicle may be on its way to an early grave. Make sure that you change out your air filter, fuel filter, and oil every few thousand miles. By following these simple and effective tips, you’ll ensure that your Jeep Wrangler runs smoothly for years to come.


The Toledo-constructed Jeep Cherokee was awarded a spot in Japan’s “Top 10 New Cars” list. The reason why this is significant is because it’s the first time the Japanese have voted an American-made vehicle onto this list. This annual automotive award is considered a prestigious honor in Japan, so it’s safe to say that the inclusion of the Jeep Cherokee is a major milestone for the company. The Cherokee snagged the eighth spot on the list, and after all was said and done, it was the only American-made vehicle on the top 10.

Although Japan happens to contain the third largest automotive market in the world, the majority of Japanese are strictly dedicated to their domestic brands. This is why it was rather surprising when the Jeep Cherokee made it onto the list in such elegant fashion. According to official data from the JAMA (Japan Automobile Manufacturers Association), about 6 percent of the 4 million or so new vehicles sold in the country over the course of nine months were from companies that were not based in Japan. Visit Chapman Chrysler Jeep to learn more about the Cherokee.

Yet, Jeep is still making huge strides in the Japanese community. It remains as the top-selling U.S. brand in the country, which is largely attributed to the launch of the Cherokee, which became available to the public in May of 2014. The Chrysler Group’s Toledo Assembly Complex is where the Cherokee is produced exclusively. The vehicle is sold in more than 100 countries all around the world, and Jeep even has plans of extending their reach to over 150 countries. Just for comparison, the Jeep Liberty was only sold in only 60 countries.

There’s reason to believe that global expansion of the Jeep Cherokee is certainly possible, especially with the dramatic success being experienced in Japan. Through September of 2014, Jeep had sold about 750,000 vehicles all around the world. This was a 40 percent increase compared to the exact same point during the previous year. By the year 2018, the company expects to have sold 2 million vehicles.

Japan wasn’t the only place where the Jeep Cherokee experienced success. When the Cherokee was launched in the U.S. last fall, it was an instant success. Nearly 128,000 Cherokees were sold in the U.S. through September, surpassing many of the analyses made by various experts in the automotive industry. The Automobile Journalist Association of Canada also gave the Jeep Cherokee two prominent accolades, one of which included honors as the 2014 Utility Vehicle of the Year.

The 2014 Cherokee offers a roomy interior, and it’s clear that Jeep did a good job at making passenger space a top priority. The vehicle also offers an abundance of cargo room – more so when the rear seats are folded. This small, five-passenger vehicle is reliable in every way, which is probably why it has made such a long-lasting and dramatic impact for the people of Japan in the year 2014.


The 2015 Chrysler 200 is looking to position itself at the top of its class, and the company has gone to great lengths to make sure that it will soon supplant the Accord for supremacy of the mid-sized sedan market. One of the biggest areas of focus by Chrysler has been the safety features, something that the Accord has been known for for years and presents an opportunity for the new model to really show what it can do.

That’s why it’s such a great step to see it earning a five-star safety rating from the U.S. National Highway Traffic Safety Administration.

Understanding what that means involves knowing what it is that is being tested. While consumers take these ratings very seriously, most don’t know what they mean or are meant to signify.

The 2015 Chrysler 200 received a five-star rating in safety for frontal collisions, side impacts simulating a two-car collision, and side impacts simulating a single-vehicle collision with a pole. These are the three most common types of crash that people see on the road, so designing a car to be able to withstand them puts you and your passengers in the best possible position in an accident.

A five-star rating from the NHTSA doesn’t stand alone, though. It is indicative of a pattern of such safety awards, including a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.

Part of how Chrysler has achieved this level of safety is by careful design choices and advanced technology to make driving safer. For example, about 65 percent of the Chrysler 200’s body structure is made of hot-stamped, high-strength, advanced boron steels, making it much more resistant to impacts.

Another thing that has made this a much safer car is the inclusion of over 60 safety features, which is the most in its class.

Many of the safety features involved are the cutting edge of automobile technology, including Full-speed Forward Collision Warning Plus, which helps reduce the likelihood of rear end impact with other cars on the road by employing both warnings and autonomous braking, which can slow or bring the car to a full stop to avoid running into something. This, along with many of the other features, combine both camera and radar technology, which is a first for cars in this class.

There are a number of other fantastic features as well such as the Electronic Park Break with SafeHold, which engages the parking brake when the driver’s seatbelt is undone, the door is open, and the car is in a forward or reverse gear to avoid rollaways. Other features like ParkSense rear backup sensors, ParkView rear backup camera, blind-spot monitoring, and LATCH child-seat anchors all contribute to making this one of the safest cars around.

To test drive a Chrysler 200 and check out the many innovative safety features, stop by Chapman Chrysler Jeep.