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The All-New Grand Wagoneer will take on the Range Rover

Wagoner

Jeep is experiencing great times, and the company is in better shape than ever. After many decades of turmoil and issues, the manufacturer is quickly becoming one of the most influential and popular brands in the world. In 2014, it had its best year ever, and the company sold 1.02 million vehicles worldwide. The company wants to double that number in the next five years, and it plans to do this, in part, with high-end luxury SUVs such as the Grand Wagoneer. The company wants to take on Range Rover, and here is how they are going to do it.

According to a recent article in Bloomberg Business, Jeep is going to try to compete in the full-size luxury market against big names like Mercedes-Benz and Range-Rover. In particular, the company wants to compete with Range Rover, as Jeep sees them as more of a natural enemy.  In the past, the Wagoneer was a very popular model, and the company released print ads saying that they have no rival as the company thought it was best in class. This was not hard to believe when you could see that it was luxurious and had a 4-wheel drive. All in all, the past was great for the Grand Wagoneer.

Production ended in 1991, and the Grand Wagoneer had a nice following. Based on a 1990 customer survey, Chrysler buyers had a median income of around $98,200, which is around $175,000 in current figures, and 58 percent of buyers had a college degree. When thinking about these facts and figures, we can see why Jeep is eager to get the Grand Wagoneer back in showrooms and to compete with other luxury brands. If you like the Jeep brand and you can’t wait, you can always head to Chapman Chrysler Jeep to get a current Jeep model.

Now, while it is one thing to build another Grand Wagoneer, it’s another thing to gain back that following. While it enjoyed a cult following from some buyers, the market is now more competitive than ever, and Jeep must do more than the competition to win back people who may have gone to other manufacturers.

One reason that Jeep is confident is buyers on the secondary market are still picking up old Waggoneers for a hefty premium. In fact, online sellers and people unloading their Waggoneers via newspaper advertisements are seeing that they can get a good price for their Jeep, even though it has not been around for a long time.

While the Jeep Wagoneer is not coming out until 2018, there is a lot of buzz on Internet forums as people are excited about this luxury car. At the same time, when thinking about the Grand Wagoneer, people are also looking forward to seeing what has changed in the last 22 years. While Jeep is tight-lipped about their new SUV, it’s obvious that they have big plans, and it will truly take on the Range  Rover, among other SUVs.

When thinking about the ultimate luxury SUV, a lot of people think of the Grand Wagoneer by Jeep. Without a doubt, if you get one in the future, you are going to have a good time.

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