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Jeep Expects to Sell a Record-Breaking 1.9 Million Jeeps By 2018

used-jeep-carsWith three years of consecutive record-breaking sales numbers (including selling over 1 million vehicles in 2014), Jeep is yet on another mission to sell several million more over the coming years. More specifically, they expect to sell about 1.9 million vehicles by 2018, which would equate to roughly a 160% increase from 2013. With their hopes high, and vision extending globally, there’s no doubt that this is a milestone that they’ll not only reach, but also surpass.

Mike Manley, Jeep President and CEO, mentioned in a statement that this was a “huge milestone for the brand” (speaking about the record-breaking numbers in 2014). They increased their sales by about 40% that year, which was an aggressive goal to say the least. But as you’ve already guessed, all great companies, including Jeep, continue to strive forward and surpass previous goals and expectations. That’s why they’re still focusing on growth, expansion, and delivering the best vehicles possible. Visit Chapman Chrysler Jeep to test drive a beautiful Jeep Cherokee!

The 70-year-old brand sold exactly 1,017,019 vehicles in 2014, and they plan on following through on their five-year plan from FCA to sell almost twice that amount over the coming years. What’s Jeep’s primary challenge now? At this moment, they simply need to continue focusing on growth, especially for 2015. In the United States, Jeep is going to launch their new Renegade sub-compact vehicle, something that hints at their global ambitions. Constructed in Italy, it’s going to be the only Jeep to ever been manufactured exclusively outside of the United States (plus it’s their first sub-compact vehicle).

In the later part of 2014, the Renegade was launched in Europe and sold approximately 9,000 models before coming to U.S. showrooms around February of 15’. This is a “transformational year” said Jeep CEO, and it’s difficult to find an argument against this. Jeep is leaving their footprint around the world, and is expanding at an impressive rate – and their potential is overwhelming.

In 2014, Jeep sales in the Asia-Pacific region increased by an impressive 42%, selling about 133,000 vehicles total. In China alone, they increased by close to 50%, selling about 90,000 vehicles. Production of Jeep vehicles in China is expected to start before the end of the year, while production in Brazil will likely start in the second quarter. What makes Jeep so special is that they are a desirable global brand – everybody wants them.

It’s this kind of appeal that will take them to the top of the consumer vehicle market; similar to how Apple and Microsoft have taken control of the computer industry. The first model to be produced in Brazil will be the new Renegade, with two additional models following suit in 2015 and 2016. By 2018, Jeep has committed themselves to producing six nameplates in 10 plants across six different countries.

That’s not easy to do, but we’re positive that they’ll manage. 1.9 million sales is the magic number, and only time will tell whether or not they achieve this goal over the next few years. Your Henderson Jeep dealer will be happy to set you off with a top-notch Jeep vehicle in no time at all.

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