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Archive for January, 2015

Jeep-Cherokee-Vancouver-commercial-2-1To many people’s surprise, Jeep suspended traffic on Vancouver Street, but the real question is, why? After all, adding elements like boulders, sand, trees, a river, and two wolves to a populated street isn’t all that common.

This elaborate setup was designed to show consumers just how durable, rugged, and efficient the Jeep Cherokee is. Shot as part of a commercial known as “River in the City” (which made its original debut on January 4th), it is unique because the organizers recruited drivers to follow the track via the vehicle’s navigation system.

The FCA Chief Marketing Officer, Olivier Francois, mentioned in an interview that this was largely an experimental event. Let’s not forget that not many car companies have gone to this extreme to demonstrate the capabilities of their vehicles. There’s no doubt that this nontraditional marketing scheme did an excellent job at showing consumers that the Jeep Cherokee can handle everything thrown at it and more.

The actual shooting of event took place from June 14-18, 2014, leaving the street fully immersed during that time in exotic props right on 400 Granville Street. The setup itself was built approximately three days prior to filming, and Jeep used more than 1 million pounds of sand, rocks, and boulders to help generate the river and provide the area with a water flow-like appearance.

Second, about 250,000 gallons of water were inserted into the newly created closed system. The recycled water was pumped from the top end of the system at the end of the street, and would eventually make its way into the Vancouver Harbor. Finally, 400,000 pounds of snow were used to construct a snow bank. The snow bank also contained various other elements like moss, sticks, and logs, and completely covered the street during the event. It was actually quite a spectacle once everything was put together, and will be hard to top in the future.

Once shooting was finished, all of the trees on set were returned to a nursery, while many of the other materials were recycled as well. Finally, the two wolves on set were domesticated wolves that really helped take the commercial to another level. A spokesperson representing the American Human Association remained at set to ensure that the animals were being taken care of properly. Observers were also provided with the opportunity of taking pictures of the animals.

The Jeep Cherokee, no doubt, lives up to its reputation. It offers a variety of safety features, including forward collision warning, park assist, and parallel park assist, as well as reliable fuel economy and durability. If you’re searching for a vehicle that can get the job done in every area, then be sure to check out the new Jeep Cherokee – you definitely won’t be disappointed. Visit Chapman Jeep to learn more.

2014-Jeep-Cherokee-Limited-rear-side-viewStarting around the earlier part of 2014, carmakers as a whole have increased the amount of vehicles they’ve sold in the United States by close to 1,000,000 compared to the previous year (by 780,000 to be exact). Any to the surprise of many, this increase can be greatly attributed to Jeep brand sales. According to reports from around the industry, approximately one out of every four vehicles sold was a Jeep. Convert this to a percentage and you’ll come to see that 25% of U.S. car sales are from Jeep. This number is staggering, and clearly demonstrates the car brand’s popularity in the U.S. in 2014.

This dramatic rise in Jeep sales actually had an impact on Fiat Chrysler, a newly formed, yet, rapidly growing company that is said to be growing at a pace four times faster than the rest of the industry. Prior to 2014, the company was starting to show signs of reaching their “sales plateau”. However, they are starting to gain momentum in sales with a larger volume increase compared to all of the other automobile manufacturers in the United States combined. In fact, Fiat Chrysler increased their volume by close to 30,000 vehicles, while all other carmakers have increased by about 28,000.

Alone, Jeep has experienced an increase of 44% since 2014. This made up about 75% of Fiat Chrysler’s sales for a large portion of the year. Why exactly is Jeep becoming more and more popular for people in the United States? Let’s take a look at a popular model to see why.

The 2014 Jeep Cherokee offers all of the amenities and off-road capabilities that driver’s will surely come to appreciate. But the best part is that it remains “civilized” enough to commute to work each day. One of the primary benefits associated with the 2014 Jeep Cherokee is that it offers a refined and powerful V6 engine. Overall, it features a pleasant ride that is spacious and quiet for passengers and drivers. There are several high-end tech features in the vehicle, which is another reason why is has remained so popular among consumers. Las Vegas Jeep can definitely help get you behind the wheel of a beautiful 2014 Jeep model vehicle.

In July of 2014 alone, there was a 20% increase in U.S. sales compared to the same month in July. This highly popular sport utility brand also had a 41% uptick in their sales in their top-selling month of 2014, selling a massive 60,000 vehicles. These strong sales numbers represent Chrysler’s strongest sales for July in over nine years! This is an impressive accomplishment to say the least. The large number of July sales may foreshadow the success that the company will experience in 2015, although the only way to find out for sure is to see what unfolds into the new year. Visit Chapman Jeep to learn more.